Case Study

Mattel’s target market for Barbie and hot wheels are 1-12 years of age and 5-15 years of age. They felt that these were the ages that most of children play with them and collect.

Mattel had tried to be a socially responsible firm with its various actions that it takes. They demonstrate a commitment to the economic, legal, ethical, and philanthropic responsibilities. Mattel must always be aware of current social problems and always their rights. They offer and strongly suggest that parents read and follow Mattel’s suggestions on internet safety. They also provide tips for creating rules and regulations for their children when it comes to the internet. One of the last things that they include is an internet safety promise that children and their parents fill out together forming a contract ton conduct safe environment for using the internet.

They have increased their international sales each year from 2000-2002. With most of the sales coming from Europe, Latin America, and the Asia-Pacific region. One of the major problems with the expansion into other parts of the worlds is that not everyone’s culture is the same. The Malaysian Consumers tried to ban the Barbie doll because the felt that she did not look Asian enough, and also the lack of creativity it takes to play with her. Government agencies in other countries such as Iran are also trying to carry out such bans. The good thing is that the public and media soon protested against the bans which shows that they are wanted.

Mattel’s target market for Barbie and hot wheels are 1-12 years of age and 5-15 years of age. They felt that these were the ages that most of children play with them and collect.

Mattel had tried to be a socially responsible firm with its various actions that it takes. They demonstrate a commitment to the economic, legal, ethical, and philanthropic responsibilities. Mattel must always be aware of current social problems and always their rights. They offer and strongly suggest that parents read and follow Mattel’s suggestions on internet safety. They also provide tips for creating rules and regulations for their children when it comes to the internet. One of the last things that they include is an internet safety promise that children and their parents fill out together forming a contract ton conduct safe environment for using the internet.

They have increased their international sales each year from 2000-2002. With most of the sales coming from Europe, Latin America, and the Asia-Pacific region. One of the major problems with the expansion into other parts of the worlds is that not everyone’s culture is the same. The Malaysian Consumers tried to ban the Barbie doll because the felt that she did not look Asian enough, and also the lack of creativity it takes to play with her. Government agencies in other countries such as Iran are also trying to carry out such bans. The good thing is that the public and media soon protested against the bans which shows that they are wanted.